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The Impact of Real Estate Software on Real Estate Business Development

08/15/2020 9:51 AM

Akin to every other industry, the real estate industry has also been through its fair share of changes over the years. But one major development that has revolutionized the very facade of the real estate business is the introduction of real estate software. The impact of real estate software upon the development of real estate business in the past few years is noteworthy. It is therefore a worthwhile endeavour to highlight the various real estate software solutions that have proven to be beneficial for both investors and agents in the long run. 

When it comes to real estate software for investors, property management software and especially Cloud-based property management software solutions have done some admirable work. As a real estate investor, one looks forward to a hassle-free conduct of all business activities which includes consolidation of information on property and financial matters, easy access to these, tenant management, regular tracking of maintenance and rent payments, etc. These are exactly some of the services that Cloud property management software provides. It also makes communication simpler between all parties involved as all the data is systematically stored and made available for them any time. 

Real estate software solutions are designed to ease the various complex processes involved in the real estate business sphere. CRM, Big Data, Lead Management, etc. are some of the ways in which real estate management software contribute to business development. CRM (Customer Relationship Management) focuses on enhanced customer services that nurture business relationships. Big Data refers to website management of analytics and reports, utilized in gathering crucial information such as factors pertaining to the popularity of certain properties, market trends, customer behavior patterns, and more. Leads are essential components of the real estate business and lead management in the form of lead profiling and lead nurturing produce amazing results. Real estate management software does not limit itself only to these aspects but also focuses on employee management, such as the Agent Management module offered by Zeekin which includes agent reviews and performance statistics. This information makes it easier for real estate agencies to manage their workforce efficiently.

Another significant and powerful component aiding the development of real estate business is the real estate listing software . Property listings are the norm when it comes to real estate business and today there is the advanced Multiple Listing Service (MLS) that provides online property listings combined with innovative technologies such as smart search features, property analysis based on website user needs, and more. Zeekin offers an even more advanced version of this feature in the form of IDX Integration- (MLS). Additionally, most real estate listing software also supports CRM tools that integrate customer data and lead generation. When it comes to real estate software for investors, Zeekin also offers certain unique features such as Business Intelligence Tools, Engagement Tools, Localization features, and so much more.

Today the use of AR (Augmented Reality) and VR (Virtual Reality) are some of the latest technological advancements in the space of real estate software. These technologies enable a realistic and wholesome experience for potential clients. Furthermore, the development of real estate mobile apps is gaining momentum as well, considering the popularity and wide use of smartphones over other devices. All the above listed are the various components of real estate software which have greatly benefited the development of the real estate business in this age of digitalization. Despite the real estate industry still being all about physical human interactions, contemporary times require a whole new perspective and form of functioning if any real estate business wants to establish and expand itself in the online space.

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