The real estate business is booming, no two ways about it, and it’s getting a tremendous push in the right direction of growth through the application of technology to the various aspects of the property management cycle. With this boom comes numerous opportunities for real estate agents to develop and utilize unconventional real estate business strategies to give their business an edge over the competition.

Real estate marketing techniques combine the needs of the end user with the abilities of the business in question to meet those evolving needs, and word of mouth just doesn’t cut it anymore. We analysed various trends set over the years by the creative individuals of marketing departments and poured over the real estate business ideas and marketing strategies for real estate agents flooding search engines.

And our search led us to the simplest of conclusions, the most daring and most effective real estate business strategy out there, a beautiful conglomeration of all the little nuggets of ideas floating around on the internet: growth hacking.

Growth hacking is essentially focused on accelerating the growth of a company exponentially while using minimal resources, and in a short period of time. Growth hackers aim to acquire as many users as possible and function as valuable resources well worth their weight in gold. They use each and every tool at their disposal to augment growth, the more inexpensive the better. In a world driven by technology, growth hackers rely on social media and targeted marketing to achieve their end goals instead of the more painstaking and time-consuming traditional methods of promotion.

Real estate marketing plans for sellers and real estate agents have undergone a major makeover in the last decade all thanks to the growth hackers working quietly in the background, boosting the overall economy of the real estate business. Some of the best examples of growth hacking techniques used include the following:

Trial and error is a whetted method of finding the right formula when it comes to customer engagement. A/B testing includes giving a selected group of end users doses of customized products and noting their reaction to the same. It affords you a unique opportunity to analyse the strengths and weaknesses of your business, so that you can augment the strengths and fix the weaknesses.

Spamming users with emails simply don’t work and serves little purpose except to annoy them. Targeted email campaigns, on the other hand, focus on a select group and focuses on their need, and are hence more likely to be received well.

Search Engine Optimization of your content can list your content at the top of search results, letting users find you and increasing your exposure.

Analytics are important to a holistic real estate business strategy , wherein the end user patterns are analysed and understood so as to cater to their needs better. Analytics help you find the flaws and rectify them as well as identify your strong suits and prioritize them

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