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Simple Steps for a Feature-Rich Online Real Estate Platform

10/16/2020 9:02 PM

The real estate market operates in a very different way today than it did a few decades ago. Back in the day, the property management cycle was a rather laborious affair, with lots of middlemen complicating the already tedious process. If you wanted to sell your property, you had to list it in the newspaper and then filter through the numerous spam calls to finally narrow it down to a few genuine enquiries. And that's just the tip of the iceberg. On the other hand, if you were someone looking for new real estate, you had to scan hundreds of classifieds with very limited information to give, call up the numbers that don’t look too suspicious, get in touch with a real estate agent, and visit plenty of properties before you find one that fits your taste, if at all.

The scenario in today’s real estate game is very different. Thanks to the advanced technology that went into developing more and more sophisticated real estate software , you can now find property and close the deal without even leaving the comfort of your living room couch. Real estate platform software solutions providers are always on the lookout for innovative features to add to their real estate agency software to make it better so that it stands out from the competition. Which is always good news for the users of real estate software .

If you’re a property seller, buyer, or real estate agent looking for a feature-rich online real estate platform, make sure to include these functionalities to your checklist. And if you’re a real estate agencies software solutions provider, mak sure you have these capabilities to offer.

  • User friendly UI/UX Design:

    Users are the reason behind every successful real estate business. If a user does not enjoy the user experience that is provided by the online real estate platform software or if they have trouble navigating through the portal, he or she will most likely take their business elsewhere. So, a good user interface that is simple to understand and curated user experiences are must haves for online real estate platforms looking to retain the customers they have as well as augment their existing customer base.

  • Real Estate Listing Portal:

    An exhaustive real estate listing portal that will enable users to find the right property right away is another feature that a good real estate platform must incorporate. Users will engage more and are more likely to bring in increased revenues if they have more options to choose from when it comes to indian their dream property. After all, real estate is a big investment and people like to know that they got the best bargain they can afford.

  • Live Maps:

    Live maps make it easier for users to locate properties near them, thus helping them avoid the hassle of having to scout entire neighbourhoods to find what they're looking for. Maps also come in handy for people who want to know the locality and the distances from their potential new property to their regular places of commute.

  • Detailed Property Information:

    Consumers need information. The more information you give them about the properties listed, the more likely they are to find one that suits them without too much trouble and this increases customer satisfaction, directly translating to improved customer relations. Property information such as area, pricing, locality, neighbourhood, nearby amenities, etc., are only augmented by property pictures. After all, a picture speaks a thousand words.

  • Analytics Tools:

    Analytic tools that help analyze past user trends to predict future buying patterns are always a useful tool to have on board your real estate business. These tools collect user browsing and purchase histories and combine them with market trends to help you determine what the best step forward is for your business in the coming years.

  • Search Options:

    A live search can save users tons of time, time they can better utilize to look for properties that they might acquire. Instead of scrolling through lots of properties and losing interest quickly, users can save time and energy by searching for exactly what they need.

  • Sorting Filters:

    Again, filters act as a time-saving tool when it comes to searching for properties. With sorting filters, users can narrow down the search results to show properties that are insync with their exact requirements instead of browsing through every available property on the property listing portal.

  • Calculators:

    This is again a tool of convenience that helps increase overall user goodwill. Providing online real estate platforms with a quick virtual calculator can help save users the trouble of pulling up their physical calculators. This also makes it possible for them to quickly do the math regarding the costs involved even when they are on the go.

  • Dedicated Customer Service:

    This is an important aspect of the customer relationship management process. Even after properties have been exchanged and transaction made, it is imperative that you maintain a good relationship with your customers so that in the future, they bring you more custom. A good real estate agent software with a handy CRM module should help you do the trick!

These are just some of the features you need to keep an eye out for for a feature-rich online real estate platform. Never hesitate to get innovative with your offerings!.

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