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How to Build a Real Estate Web Platform: Features and Add-Ons

02/17/2020 2:29 PM

The real estate industry is taking longer strides towards going completely online, just like most other businesses with foresight. It might seem daunting at first, but the process is simpler than you might believe. With the correct tools and suitable guidance, the transition can not only be seamless, but also quite exciting.

Why do you need a real estate web platform in the first place?

The selection process of a new property is without doubt an important decision that will not be taken lightly by prospective buyers. Buyers put in an exhaustive amount of research, mostly online research, to compare properties, associated rates, and other such statistics. And to do that, they head over to a real estate web platform. The first impression that they get on viewing the website might very well be the factor that lets them decide whether or not to continue pursuing said company. While a shabby platform might deter potential customers, a well curated one is bound to keep them hooked.

A real estate web platform attests to the credibility and reliability of your business. It shows the client what your business can offer at a glance. Once enticed, the customer explores the platform and gets an idea of the approach you take towards the real estate business as well as understands the services you offer that makes you distinctive from the run-of-the-mill businesses. If your real estate platform is customized to suit their needs, it instils in the customer’s minds a deep-rooted faith in your brand and trust is everything in the world of real estate.

So how do you go about it and build a real estate platform ?

In essence, a real estate platform should be rich in features that eliminate the hassles of traditional approaches to the property management lifecycle, while maintaining a user-friendly interface in terms of design and content. Start by considering a few crucial questions, including but definitely not limited to:

What are you looking to bring to the table? What sets you apart from the crowd? Why should consumers trust you? How can you make the buying and selling process easier for real estate agents, as well as those looking to sell and buy properties? Are you looking to make an additional income from your website?

Once you have decided on what you wish your platform to look like and the user experience to feel like, focus the features you can provide for your potential clients. The core features of any good real estate web platform are listed below:

Registration Portal:

It is important to keep the registration process simple and efficient. Avoid asking for unnecessary details that make the registration process cumbersome.

Preference Settings:

Filtered searches make it easier for consumers to pinpoint exactly what they’re looking for, making the searching process of the real estate management cycle easier for them.

Online Brochure:

Your portal acts as an online brochure for your work. Improve the quality with detailed listings and appropriate photos to engage potential clients.

Messaging Options:

Give customers an opportunity to get in touch with you if they have trouble finding what they are looking for, as well as options for inter communication between buyers, sellers, and real estate agents.

Locality Reports:

Detailed reports of the locality of each property would be much appreciated by potential buyers as they get to analyse the pros and cons of each property from the comfort of their desks.


Customers like the option to favourite a property that they come across while scanning the listings so that they can come back to it at their own pace.

Payment Portals:

Payment portals facilitating online payment adds convenience and increase customer satisfaction by brining down the transaction time to a small fraction of the time conventionally taken.

Calendar Features:

A calendar to schedule dates and track open houses and other meetings will definitely fly well with the customer who is looking for an easy way of keeping track of the buying-selling process.

A lot of things need to be considered while building your customized real estate platform. It is an endeavour that requires creative thinking as well as commitment to bring about the best effort, so prepare to put your best foot forward!

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