Facebook Twitter LinkedIn Email

5 Tips to Building the Perfect Real Estate Website

11/30/2019 12:53 PM

What are the factors that differentiate a good website from a great one? If you are looking forward to building a real estate website that is catchy and highly-converting, you need to adopt both a scientific and creative approach.

For example, focusing on the SEO part of your real estate website and providing content that relate to your market is a critical part. But it is equally important to make sure that the content & keywords lie on a unique and visually appealing page that replicates the taste of your customers.


Your website is your home base. You need to ensure that your presence online is one-of-a-kind and that customers don't get bored when on your site. By creating an effective and multi-dimensional real estate website, you will be able to see higher conversions being made.

For starters, you need to have a well thought out plan of how your site could grow from the basics to gradually gain more leads and traffic. To make this possible, here are a few tips from our side:

Create an Eye-Catching Website with Images 

We live in a visual world. According to a study, the brain processes visual images 60,000 times faster than it can process text. By building a stunning real estate website with a good amount of images on every page, you can attract more number of customers. You need to add images of the properties that are on sale which will urge buyers to come to your site and also help bring in more clients to do business with you.

Produce Original Content 

While focusing on visuals is important, it is equally essential to make sure that you have the perfect content that are necessary for both SEO purposes and for offering insightful content. To generate more leads, your website needs to gather more traffic. By producing really good content with a good mix of relevant keywords, you website can generate more traffic. If your content answers specific questions from your buyers or clients, it will help in gathering more website clicks and increase your chance for conversions.

Optimize Site for Mobile

Another factor that determines the success of a site is its design and mobile responsiveness. According to a study conducted by Awwwards, responsive design is an important feature that determines the success of your website. In this digital era, various customers visit your site from various devices. Moreover, the same customers return to your site using a different device at a different time. Hence, if your site is not responsive to all kinds of devices, there are chances that you may lose a good number of potential customers.

Integrate Social Media

The key intention behind the integration of social media is to attract sellers and buyers to your site. Make it easier for the visitors on your site to share listings and engage with you through social media integration. While posting on social media, add links that redirect to your site and thus increases website traffic, linking social media sign-ins to your site can also help you gather data thus increasing your chances of generating leads.

Speed Up Your Website

Imagine yourself visiting a real estate site and the loading speed is so slow. What do you do? You obviously ditch the site and go in search of a better one. A study by Google says, “Our experiments demonstrate that slowing down the search results page by 100 to 400 milliseconds has a measurable impact on the number of searches per user of -0.2% to -0.6% (averaged over four or six weeks depending on the experiment). That's 0.2% to 0.6% fewer searches for changes under half a second!” Furthermore, users do fewer and fewer searches the longer they are exposed to the experiment.”

When it comes to Google, your page speed is a critical point, and every second of loading time counts. It is important for you to optimize your site with the right plugins and backup technology. This will help in loading the site as fast as possible, for the lesser the time it takes for your page to load, more the number of conversions you make.

With these points checked off, you are guaranteed to have a decent website that will help bring in a good number of leads and conversions.

Are there any other tips you abide to while creating a real-estate website? Let us know in the comments section below!

Contact US schedule a demo